Check out the full Slideshare below. Some interesting things that caught my eye:
- The “holistic” approach – An interesting concept, and something that companies might need to look into given that Zappos is seen as a leader in social media. But to adopt this, a complete shift in thinking and in culture needs to happen. Not an easy nor affordable task. No wonder only 1.4% of companies surveyed have adopted this structure!
- All about ROI – Looks like the pursuit for good ROI measurement will continue. Owyang recommends the ROI pyramid to help with measurement. Overall, though, ROI might be difficult to measure because social media is about relationships, not necessarily revenues. Twitter’s planned official analytics product might help produce some more metrics for professionals to look at.
- Even more increase in ad spend – This is a confirmation of the recent survey that suggests that advertisers will be increasing their spending on internet marketing. It is good to see that companies plan on investing on training employees.
- Social Graph – It’s the first time I heard of this, but it looks like Owyang explained this way back in 2007. Given that Owyang’s blog post regarding the social graph is more than three years old, I wonder if it’s still accurate. Any thoughts on this?
What’s clear is that businesses continue to recognize the importance of having an engaging presence in social media. Some may be late to the party — but more and more companies are starting to get it., More importantly, it looks like many are ready to move on to the next step.
What do you make of these findings? Is there anything that surprised you? Let’s hear it – please leave a comment.